Hugo B. Roos   Hugo B. Roos, PhD
Professor of Logistics Management

"Every self-respecting supply chain professional should grasp this opportunity to test his insights."
Jack van der Veen   Jack van der Veen, PhD
Univ. of Amsterdam Prof. of Supply Chain Optimization

"The game lets you discover how supply chains work."
Finn Wynstra   Finn Wynstra, NEVI Prof. of Purchasing & Supply Management Erasmus Univ. Rotterdam (RSM)

"This game is more rich and complete than any other game I have seen."
Ed Peelen   Ed Peelen, PhD Professor of (Direct) Marketing at the Center for Marketing and SCM

"My prediction was correct, great that already after one year this competition has become a yearly tradition."
Hans Roelofs   Hans Roelofs, CEO Refresco

"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."
Abe Eshkenazi   Abe Eshkenazi, CEO APICS

"Operations and SCM professionals depend on innovative tools like The Fresh Connection game to ensure their success in the global marketplace"

 

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Topics covered by The Fresh Connection

The Fresh Connection operates in a make-to-stock environment. The game was designed to train teams in making strategic and tactical decisions.

General themes

  • Strategy into action
  • Working together across functions
  • Trade offs

Themes per role

  Purchasing Operations Sales SCM
Internal collaboration and integration
SCOR-KPIs and SLAs
Sales and operations planning
Supply chain strategy (efficiency vs. responsiveness)
Supply chain risk management
Sustainable supply chains    
Decoupling points    
Global vs. local supply chains      
Single vs. multiple sourcing      
Total cost of ownerhip      
Kraljic and reverse matrix      
Supplier development      
Logistic product characteristic model (packaging vs. value density)      
VMI/supplier development      
Lean/SMED      
Production lay-out (production lines, skills etc.)      
Capacity management      
Manufacturing consolidation centers      
VMI/collaborative forecasting      
Demand management/forecasting      
Inventory management/obsoletes/service levels      

 

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