The Fresh Connection EU

Hugo B. Roos, PhD
Professor of Logistics Management

"Every self-respecting supply chain professional should grasp this opportunity to test his insights."

Jack van der Veen, PhD
Univ. of Amsterdam Prof. of Supply Chain Optimization

"The game lets you discover how supply chains work."

Finn Wynstra, NEVI Prof. of Purchasing & Supply Management Erasmus Univ. Rotterdam (RSM)

"This game is more rich and complete than any other game I have seen."

Ed Peelen, PhD Professor of (Direct) Marketing at the Center for Marketing and SCM

"My prediction was correct, great that already after one year this competition has become a yearly tradition."

Hans Roelofs, CEO Refresco

"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."

Abe Eshkenazi, CEO APICS

"Operations and SCM professionals depend on innovative tools like The Fresh Connection game to ensure their success in the global marketplace"