Hugo B. Roos   Hugo B. Roos, PhD
Professor of Logistics Management

"Every self-respecting supply chain professional should grasp this opportunity to test his insights."
Jack van der Veen   Jack van der Veen, PhD
Univ. of Amsterdam Prof. of Supply Chain Optimization

"The game lets you discover how supply chains work."
Finn Wynstra   Finn Wynstra, NEVI Prof. of Purchasing & Supply Management Erasmus Univ. Rotterdam (RSM)

"This game is more rich and complete than any other game I have seen."
Ed Peelen   Ed Peelen, PhD Professor of (Direct) Marketing at the Center for Marketing and SCM

"My prediction was correct, great that already after one year this competition has become a yearly tradition."
Hans Roelofs   Hans Roelofs, CEO Refresco

"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."
Abe Eshkenazi   Abe Eshkenazi, CEO APICS

"Operations and SCM professionals depend on innovative tools like The Fresh Connection game to ensure their success in the global marketplace"

 

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Experiences of competition participants*

  • 86% of the participants learned a lot by playing the game
  • 94% of the participants had a lot of fun by playing the game
  • 89% believes that the game is a very good way to create a positive group spirit
  • 80% of the participants is willing to play the competition again next year.

*Source: participants questionnaire Dutch 2008/2009 Competition (35% response).

Quotes of participants

Ad Belder, Consultant Corporate Distribution & Logistics at Heineken - Group Supply Chain:

"A very well organized and challenging game."

Rene Moors, Supply Chain Management at Philips Healthcare:

"Game was very good and professionally constructed."

Jan-Ton Prinsze, European SCM Director at Canon:

"Very nice, well provided, a good helpdesk with quick response."

Participants
In a number of so-called open competitions and in in company training sessions, people from a host of both smaller and larger companies and universities already participated. Below a selection of the multinationals.

Abbott Herbalife International Nucletron
Akzo Nobel Huntsman Nutricia
Apple Infor Philips
Bosch International Flavors QuinTech
Canon   and Fragrances Rockwell
Capgemini KLM SCA
Corporate Express Kodak Schenker
Deloitte Kuehne + Nagel Shell
DHL Lamb-Weston Stork
Diebold Loders Croklaan TNT
DSM Logica Tyco
DuPont Menlo Worldwide Unilever
FloraHolland NACCO UPS
Fluke Nestlé Walt Disney
Heineken NIKE  

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