Stefan Hoogervorst   Stefan Hoogervorst, MSc, lecturer Supply Chain Networks, Amsterdam Univ. of Appl. Sciences

"Inspiring, innovative and a best in class example of an active learning environment."
Hugo B. Roos   Hugo B. Roos, PhD
Professor of Logistics Management

"Every self-respecting supply chain professional should grasp this opportunity to test his insights."
Jack van der Veen   Jack van der Veen, PhD
Univ. of Amsterdam Prof. of Supply Chain Optimization

"The game lets you discover how supply chains work."
Finn Wynstra   Finn Wynstra, NEVI Prof. of Purchasing & Supply Management Erasmus Univ. Rotterdam (RSM)

"This game is more rich and complete than any other game I have seen."
Ed Peelen   Ed Peelen, PhD Professor of (Direct) Marketing at the Center for Marketing and SCM

"My prediction was correct, great that already after one year this competition has become a yearly tradition."
Hans Roelofs   Hans Roelofs, CEO Refresco

"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."
Abe Eshkenazi   Abe Eshkenazi, CEO APICS

"Operations and SCM professionals depend on innovative tools like The Fresh Connection game to ensure their success in the global marketplace"

 

 

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The Fresh Connection: the virtual learning environment for supply chain professionals!

News
The Fresh Connection is being presented at the 32nd annual SAPICS conference from 25 to 28 July 2010 in South Africa. The focus will be on the engaging learning opportunity The Fresh Connection business simulation has to offer. The session will cover the advantages of team based learning in a simulated environment and link them to practical challenges such as in Strategy Execution.

Learning experience
The Fresh Connection is a supply chain learning experience for professionals. In a virtual, web-based environment, they are challenged to save a fruit juice maker from its downfall. Advanced simulation software calculates the consequences of the strategic and tactical decisions a team makes from one round to the other. Which team will get its supply chain to perform best? Which team will produce the highest return on investment?

Steep learning curve
With The Fresh Connection participants will benefit from a steep learning curve. They will experience what it is like to design and manage a modern supply chain. How to make a strategy work in practice. How to convince teammates with thorough analyses without getting lost in details. And learn how to cooperate and make decisions with the entire supply chain in mind, instead of just their own department.

Developed by experts
The Fresh Connection has been developed by experts of Involvation, a supply chain management (SCM) consulting firm. Topics covered by the game include production, inventory, supply chain and materials management, purchasing, and logistics.

Trailer
   Introduction movie

 

Big success
The Fresh Connection started in 2008 as a national competition in The Netherlands. An impressive number of more than 1,000 participants battled to become Supply Chain Team of the year. A second equally large edition took place in 2009. There was great interest from corporations and also from educational institutions. A number of these organizations has already decided to include The Fresh Connection in their curriculum.

 

 

 

 

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