As a competition partner of The Fresh Connection you will obtain an exclusive license for a certain region or country to organize so-called open competitions for professionals. The value to you of such a partnership is many-sided.
A valuable marketing campaign
During an open competition a lot intensive bi-directional communication is going on between you and the participants. It is being done in the positive atmosphere of the competition and it is based on the content and development of the competition. In effect a valuable marketing campaign is unfolding before, during and after a 7 week competition and again before, during and after its final.
Generating sales and developing new business relations
The competition will enable you to generate new leads and prospects amongst the participating companies and these will create an opportunity to generate more sales. You will also have the chance to develop new business relations with sponsors, media sponsors etc.
Tool for workshops and training
Based on their experience a logical next step for participants is to purchase in-company training with The Fresh Connection or to include it in their supply chain training and education curriculums. An extra spin off is also seen in a broader sense in the form of supply chain consultancy that participants ask for from their competition partner.