Committee of recommendations
Hugo B. Roos, PhD
Professor of Logistics Management
"Every self-respecting supply chain professional should grasp this opportunity to test his insights."
Jack A.A. van der Veen, PhD
University of Amsterdam Professor of Supply Chain Optimization
"With The Fresh Connection you can discover how supply chains work. And this delivers a large amount of learning points. And what if things go wrong? Better in the game than in reality, I would say."
NEVI Professor of Purchasing & Supply Management Rotterdam School of Management Erasmus University
"This game is more rich and complete than any other game I have seen."
Ed Peelen, PhD
Professor of (Direct) Marketing at the Center for Marketing and Supply Chain Management
"My prediction was correct, great that already after one year this competition has become a yearly tradition."
"With The Fresh Connection we let people experience the conditions for a stronger supply chain in a realistic context."
Supply Chain Director North West Europe Wavin
"This game shows, in an extraordinary realistic way, how functional decisions affect the chain as a whole. While we used to play the 'beer game' with our colleagues in the chain, we now have the new standard for it: The Fresh Connection. Have fun!"
Vice president operations Mexx Europe
"The Fresh Connection is the fastest way to experience the power of teamwork and to discover that diversity within a team really leads to the best results. Already within a few weeks the game provides the insights to think from customer perspective, but to operate as a business owner."
John van Dongen
Director Demand Flow Planning & Scheduling Europe Electrolux
Supply Chain Professional 2009
"The fresh connection is a realistic, professional game that offers the opportunity to break through the functional silos in every company because it is aimed at the chain as a whole. If participants play another role in the game than their everyday functional role, thereby leaving their 'comfort zone', it will be an eye opener for everyone."
CEO Unilever Supply Chain Company
"The underlying technology of the internet game is impressive; the result realistic. If anything like a 'supply chain branch' exists, then this is the platform."
Andries de Groen
Director Supply Chain Grolsh Brewery, The Netherlands
"In the game you'll see the most creative/innovative side of the Supply Chain manager."
Director Operations & Logistics V&D
"The Fresh Connection is an excellent encouragement for better teamwork. I can hardly wait for a retail game to be built."
Directeur P. Karsten Beheer BV
"Even if business is going well, improvement is possible."
Edwin van der Meerendonk
VP European Operations Walt Disney
"The Fresh Connection stimulates active partnership throughout the chain. Every week the consequences of suboptimization become visible. Imagine the insight if every supply chain manager would have this in real life...!"